What is Storytelling?
Storytelling is a marketing model that uses stories as a medium to package and promote a product or service so that your target audience will eventually be converted into your customers.
Nowadays, digital storytelling is one of the most common marketing techniques used across industries, including tourism, technology, entertainment, education, professional services, government and nonprofits. For instance, NGOs use storytelling to stress their prospective project's necessity and gain trust and awareness from their audience in their crowdfunding, volunteer recruitment, or beneficial outreach campaign to maximize their impacts.
When telling a story, you should not only focus on how good your products and services. But how can a marketer tell a powerful story that genuinely impresses your audience?
Be Emotional
No one is interested in ordinary, boring and vulgar plots and content. Emotion determines whether a story is remembered. Researches show fundraising campaigns are more successful when using a personal story of only one victim as the theme of an advertisement than showing a long list of statistical data describing how a large group of people is suffering in a holistic view.
A fantastic story goes beyond drawing attention from the audience and convincing them to move forward and take actions. When it comes to a sale campaign, storytelling is always an excellent way to relieve the rationality of your target audience and encourage them to buy your products.
