故事行銷是近年流行的數碼營銷技巧，旨在運用講故事包裝與推廣商品或服務，使目標受眾轉化成你的客戶。
各行各業包括旅遊、科技、娛樂、教育、專業服務以至非牟利機構，均常常使用數碼故事行銷推廣品牌。比方說，非牟利機構運用講故事技巧，在進行眾籌、招募義工、或受惠拓展項目時，向受眾說明推行目標項目的必要性，以贏取信任及引起關注，發揮最大影響力。
在講故事時，我們不應就商品或服務的好處自吹自擂，但行銷人員應怎樣用震撼人心的故事觸動受眾？
動之以情
平凡、沉悶，甚至俗不可耐的情節與內容，永遠難引人興趣。一個故事是否被人記住，關鍵在於它能否觸動人的情感。有研究指出，在籌款廣告中，比起使用冗長數據說明一大群人的整體受苦狀況，以災民的個人故事作主題往往能更成功。
一個引人入勝的故事，不要能捉緊受眾注意力，更重要的是能說服他們有所行動。在銷售活動中，故事行銷是讓客戶放下理性，鼓勵他們購買產品的好方法。
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