Livestream Shopping is Reinventing Customer Experience in Hong Kong
It’s time for Hong Kong retailers to explore how live commerce reinvents the established e-commerce experience by intersecting livestream, interaction and shopping all-in-one.
Is there a new Brick and mortar experience?
Covid-19 brought the end to many brick and mortar stores. Whilst unfortunate, this is not unforeseen. Physical stores had been challenged for many years by the growth of ecommerce. Further accelerated or rather made compulsory by Covid lockdown, stores from small businesses like restaurants to luxury stores went into lockdowns and retail footfall dried up.
Shopping experience has to be human-centered
Whilst many companies have an online store or rather an online catalogue of products you can browse and buy – none of these stores can beat the human experience of being in a store.
More complex products like art objects, an ergonomic chair or a designer handbag, consumers need the help of an experienced retail guide or a product expert to understand the product, romance the beautiful details of an object or make decisions about what to buy. The best shop retailer can inspire customers with insightful stories about the product or design.
Inject new retail magic by creating your ‘Livestream” only store
Retailers in Hong Kong can now adopt Shopstream to curate their own livestream shows. Bridge the prosaic online shopping experience with your own channel so customers can hear from your brand’s thought leaders and build better authentic connections with your fans.
Shopstream reinvents the established e-commerce experience by intersecting livestream, interaction and shopping in all-in-one App and mobile web marketplace.
The world is now your store, bring your consumers to your store or to your where your products are made or.. on the slopes of Niseko where the action is. Marketing professionals have now a new communication paradise waiting to be discovered and stretch the limits of your imagination.
