"Hunger marketing" to make the image

In a limited commodity cliffhanger "hunger marketing", from the earliest fashion boutique, the most famous example is the Hermes Birkin bag, always in short supply, money can not buy. Today, cheap sports brand, Tide brand also play along "hunger marketing", do advertising, social media will be able to play off the advertising.

The so-called "hunger marketing" must strictly control the number of items, the number of rare, it is easy in the secondary market speculation, so the asking price of $ 200,000 Hermes Birkin bag, and immediately turn to the secondary market rose to 50 million, God willing Kanye West the original price of $ 6,000 YEEZY shoes in the secondary market Scoop of 30,000 yuan, because of the spread, have an incentive, people will have a queue waiting "make available" feeling.

But this wave of people crazy "hunger marketing" really made the industry highly profitable market it? The answer is probably doubtful.

In a few days ago caused a stampede of the crowd pushed adidas Originals "NMD" shoes, for example, "NMD" listed one day after the sale, 400,000 pairs sold worldwide. 400,000 pairs of numbers seem staggering, but the truth is, "NMD" is only introduced four waves since its launch last year, plus another hit "limited", the total amount of less than 2 million pairs of reckoning, adidas genuinely rely on " NMD "big money, it would be difficult.

And then to the most famous shoes fried YEEZY shoes, for example, global YEEZY year only 50,000 pairs of shoes to market, compared with adidas shoes Star Superstar, a total of ten thousand pairs sold 1,500 last year, the gap is very large; not to mention the NIKE Jordan shoes, has sold since its listing 30 years of 60 billion pairs, it remains the highest in the basketball shoe sales charts, you can know in the end who make more money.

Can not be denied, "hunger marketing" earned brand image, but also earn free advertising, although not directly reflected in the sales figures, but the overall merchandise sales still some useful, like Hermes, aristocratic lady in order to achieve buy VIP status Birkin bag must be regular home purchase, maintain a good record, says, "by Hermes Birkin bag turned a profit," actually makes sense.