Analysis of the market prospect of jewelry chain stores

Jewelry chain stores are not many in China yet, but they have great market potential. It is a good idea to set up or join a jewelry chain, and usually get a higher return on investment than the chain of other products, because nowadays young people are more and more particular about personality. Let us take a closer look at the market prospects of jewelry chain stores and other aspects.

Market analysis

With the rapid development of social economy and culture, people are entering a well-off form from subsistence, advocating humanity and fashion, and constantly shaping individuality and charm, which has become the pursuit of people. Therefore, the jewelry culture that conforms to the times shows a strong development momentum and a wider and wider market, and has a broad profit margin for jewelry sales.

According to the survey of Chinese women's jewelry market by China's authoritative institutions, China's women's jewelry market share is less than 5%, while Japan's 98.2%, Thailand's 68%, Hong Kong's 54%, Singapore's 48%, and Malaysia's 47%. The consumption rate of women's products is increasing at an annual rate of 19%. According to experts, by 2005 China’s female jewelry market share will increase to more than 55%. China has a population of 1.3 billion, and more than 600 million are women. According to one piece of jewelry for every ten people, more than 6,000 pieces are needed. Women become the mainstay of the consumer group, they need fashion goods to meet the spiritual needs, but the professional fashion consumer economic circle is still a blank.

Fashion jewelry allows women to release beauty, beautiful complexes make women generous, and women on the street are looking for fashion accessories, but they are scattered, can not find a female fashion professional economic circle. The woman’s helpless sigh, tapping and touching the nerves of the merchant investors.

To choose the right brand and product

Looking for a branded jewelry that has already been put on the market and has a certain market share to operate in a chain (joining) can win the biggest business opportunities for the following reasons:

1. These products have a wide spectrum and a wide variety of products. The advertising has become a certain market, and to a certain extent, it can satisfy consumers of different levels, different occupations, different ages and different nationalities.

2, because these jewelry designs have their own style, and have distinctive characteristics, jewelry is also synchronized with the world's popular elements, so in the market attracted a lot of beautiful women.

3, the creativity of the awe-inspiring work, the whimsical style, the professional crystallization of the professional designer. The brand effect is outstanding and the added value of the product is high.

4, these products are usually selected, sophisticated, and affordable. It is very different from the general rough handicrafts.

5, the manufacturers of these products generally have strong strength, so their product replacement is faster, can always stimulate consumer desire, thus to improve customer return rate.

Investment budget

The amount of investment is determined according to the terrain and store size. The initial investment of 10-20 square meters of storefront is about 2-4 million yuan, and the initial investment of 20-40 square meters is about 4-6 million yuan. If you are in the downtown area, the cost of the same area will increase by 30%-40%. Especially in some places with better locations, the cost will be higher, but the return on investment will increase accordingly.

The monthly rent of the store is about 1200-2000 yuan, and 2-3 people are generally enough. The per capita salary is about 800/month, the water and electricity miscellaneous fee is about 500 yuan/month, and the total industrial and commercial tax is about 800 yuan/month. The monthly business investment totals around 5,000 yuan.

Benefit Analysis

In view of the current market conditions of jewelry, a product can generally produce a profit return of 3-8 times. With a turnover of 300 yuan per day for a store of 15 square meters, the monthly investment is 5,000 yuan, and the monthly net profit is about 5,000 yuan. At the end of the year, you can also get back the sales reward.

Marketing advice

1. Brand jewelry chain stores can be located in towns or urban areas during the day or night. There are also special counters for large supermarkets and shopping malls. You can also set up wholesale counters in some wholesale malls.

2. Do a good job in publicity planning during the opening period. Although the brand store itself has a certain popularity, it is also necessary to print some leaflets to distribute or post in the residential quarters and various units and institutions. It can also make banners hanging in the block. Conspicuous. Go deep into the corners of the consumer's life.

3, young men and women are the most sought after fashion, but also the most purchasing power of the consumer group, you can slightly advertise on the brand, the brand's own business card effect and style can be firmly attracted to them.

4, the decoration style is standardized, conspicuous, strengthen the brand's emotional, contemporary, and make the signboard a free advertising.

5. Promotional activities can be carried out on holidays to stimulate customers' desire to purchase and increase sales. You can also do some cumulative consumption back to attract young people.

6. When appropriate, you can also create some membership card tracking services, which can deliver the latest news to consumers and fix their own customers.