Use a marketing person to get network marketing

The general store may publish leaflets on the road, try to attract guests who pass by, and the effect is often unsustainable. The department store builds a membership mechanism by selecting good locations and events such as events and anniversary celebrations, so that consumers are willing to come and spend continuously. This is the most basic concept of merchant marketing...

Use past department store experience to rethink the establishment of online department store access
In the past 30 years, the department store retailing industry has been the first choice and mainstream for consumers to purchase products. The most successful example of this is department store companies. Their location selection and counter display are based on the principle of customer gathering.

From the MRT entrance on the first floor of Chung Hsing Fuhsing Station, Sogo is on the escalator. Sogo sees Starbucks and small booths immediately and is listed on the left and right sides. People are also accustomed to walking to the right, which is the most popular one. District, the use of ring restaurants, food around the consumer to create a set of passenger effects and feelings of the crowd, but also the office workers love to eat at noon a good place, so that department stores are not deserted because of weekdays!

I set up at a department store. Do I still need internet department store access?
When Amazon began to go offline, it announced that it had to pay $ 13.7 billion in high-priced off-line physical stores. At the same time, Alibaba started to set up an unattended store and you already have traditional B2B access. Will we be able to replace our ideas? !

In the past, wedding dressmakers on the North Zhongshan Road were able to quickly expand their brands and sales by attracting customers and exhibiting stores. Then 15 years later, these wedding dressers started to face the rise of small-scale self-service wedding dressers using the Internet effect. The timely transformation of network operations will inevitably face an overall change in the overall environment and be eliminated.

What is the effect of creating a guest exposure on the Internet?
The online merchant marketing definition uses the search and clustering effects of the Internet to establish members with long-term purchasing power, and then establish long-term consumer and purchase effects through the operation and marketing of members. Then we are accustomed to a case. Or is a customer is a single mode of operation, we focus on the current sales, but do not focus on getting more exposure or just use advertising to obtain short-term exposure effects, so often feel no effect on trial, the following methods can Help us achieve long-term stable exposure effects:

The integration of content marketing and search for customers:

By integrating and optimizing content and search, we can obtain the exposure and traffic of the network for a long time, and then convert this traffic into potential purchase customers and members. This concept is like a department store that is always in the best spot. We can also get the best exposure position through the internet and draw more traffic.

Integrating community and content of guest:

Through the Lupa community big data consultant, you can get the community's business recommendation report, and then know which post is really liked by the community's fans and users, and then expand the type of users

Collecting customers is now a must-have capability
When the market-off marketing has gradually become the mainstream of society, we, as the owners of SMEs, should be more patient in the face of this competitive environment, the long-term gradual establishment of the company's passenger-setting effect, so that companies operating more competitive.