How to start internet marketing

First, define products and services
Before marketing, whether it is traditional marketing or online marketing, you should first define your own products and services. You can think about it first...

Your core product/service
The core value of the product/service
Product/service added value
What changes do you want to make for your life?
When will consumers use your product?
How to formulate product prices
Product pathway
What are the competitors
Second, determine the target customer group
Find out the target audience

After defining products and services, start targeting the target audience; think about one of the most important questions — who is most interested in your product?

The best way to target a target audience is to create user persona. Imagine the target customer group’s age, spending power, interests, area of ​​residence, gender, etc., and build a complete personal profile for the target customer group. The more detailed and complete the better, then use this user person as the model of the target customer group to plan the marketing method. .

Third, choose online marketing
There are many ways to market online and choose the channel that best meets your target audience!

The previously defined target customer group and user persona are very important at this time. It is assumed that the target customer group is a 35-40-year-old junior high school executive. This group uses e-mail boxes every day because of work relationships. EDM e-mail marketing will be able to Effective contact with them; but if the target group is students aged 15-18, they will almost never use mailboxes in their lives, and EDM e-mail marketing will not be able to reach them. Using social media marketing can effectively reach them.

Every network marketing technique has its influence in different aspects. Enterprises must choose the online marketing method that best meets them based on the characteristics of the target customer group.

Don't think about using every kind of internet marketing method. Instead, it will decentralize resources and cause every kind of internet marketing method to be done. However, every one is not effective; after finding the most effective channels to reach potential customers, focus on operations. These pipelines are correct.

Fourth, confirm the marketing target
Confirm marketing goals

What is your purpose for online marketing and increase brand awareness? Increase the number of participants in the event? Increase customer browsing time on the site? Or increase product sales?

After finding the pipeline that is most likely to reach potential customers, confirm your online marketing goals because different marketing goals must match different marketing content. If you want to increase product sales, you can provide detailed product information and features in the content, and with a strong CTA (Call to Action) to stimulate consumer purchases; if the goal is to increase brand exposure, storytelling to increase potential customers and companies The interaction and positive impressions are a good way.

V. Budget and Proportional Distribution
After defining the product, identifying the target audience, and determining the online marketing methods and goals, the final step is to allocate the budget.

If you are not sure how many budgets you allocate to start marketing, you may wish to refer to other companies' benchmarks. According to the US survey, different industries distribute profits on marketing budgets

Education Industry 18.5%
Transportation 11.2%
Consultative service 9.4%
Media, communication 6.6%
Retail 3.8%
These are just reference benchmarks. It is recommended that you do not spend so much of your profits on online marketing from the outset, initially implement network marketing plans and spending budgets, and then gradually increase your budget after observing benefits.

After deciding on the overall budget, it is a proportionate allocation. In addition to pooling resources on the pipeline that is most likely to reach potential customers, observe the past performance of these pipelines; which network marketing method is costly but not effective? Which online marketing method performs well and can increase the budget? The allocation of budgetary proportions is determined based on the potential customer behavior and past performance. Finally, remember to leave some balance in case some of the pipelines have emergencies and need to increase the budget.

VI. Tracking and Adjustment of Results
Budget allocation and performance tracking

One of the most important aspects of online marketing over traditional marketing is that you can track the effectiveness of each expense, and it is of course impossible for internet marketing masters to miss this point.

Each online marketing channel and each set of online marketing goals can and must track results. What is the ad's clickthrough rate when you send a Google Network ad? How much does each click cost? Is the ad's CTR too low because the content of the ad is not attractive enough, or is it because of the wrong target group? Or, after posting a new post on a social platform, what is the number of reviews and interactions for that post? How much praise does the fan page increase overall?

Every action of online marketing can track the effectiveness, and what companies should do is constantly track results and adjust to achieve the highest efficiency.